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Our Design Philosophy

We know there’s no one-size-fits-all solution to every challenge, but we are experts in design thinking which gives us a process to take a creative approach, and explore possibilities to create elegant and delightful solutions to real business and design challenges.

We provide a range of design, UX and research services, from early stages of research and discovery, to late stages of product development and design. We also bring cutting-edge knowledge of the latest HCI practices and machine learning. Our diverse team draws on knowledge from backgrounds in behavioural sciences, fine arts, new media, and interactive technologies. We apply techniques beyond the industry standards, from human centred design, affective computing, situated interaction, multisensory design, and adaptive gamification, among others.

User Centered Design

We know that good design starts with the user and that’s why we have built our design process around the best practices of user-centered design methodologies. From the smallest to the largest projects, we have a very clear design process that allows to dream up creative solutions, while also delivery concrete products that genuinely address your users’ needs.

Interested? Get in touch and let’s start a conversation!

UX Research

Our UX research packages come in pre-made sets, customizable sets, or an entirely custom service. Pick what you need and we’ll handle the rest! We offer research design, participant recruitment, user testing, emotion recognition powered by machine learning, quantitative and qualitative analytics, and a design proposal.

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Emotion Recognition – AI-Powered

We offer a service to analyse video recordings for emotional expressions via AI and machine learning. We’ll then annotate and crunch the output data into statistics and deliver you a report. 

Accurate Customer Reactions

Our service can be used to better detect and automate customers’ and test users’ emotional reactions to marketing messages and products. The result is more accurate, AI-powered analytics that can be used for better customer acquisition and user experience, leading to more profits.

Extra Knowledge

As extras for the base service, we also provide user research services where we’ll recruit and record the test sessions. In addition, for product research we offer a Dilemma-Based Design proposal based on the emotion capture from the video feeds. The Dilemma-Based Design concept taps into the user’s internal dilemmas and provides an integrated solution for it. The resulting design drives user retention through a human-centred approach.

The Emotions We Track:

Calmness
Anger
Happiness
Surprise
Disgust
Fear
Sadness

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AR and VR Development

We specialised in Virtual and Augmented Reality during our studies at Université Paris-Saclay – the hotspot for European XR research. Our work for VR and AR includes a collaborative VR Smart City planner, an AR body-part shopping experience, and an EMDR therapy design for VR – not to mention the secret projects we’re currently working on!

A Rich Palette of Interactions

• Locomotion / Teleportation
• Grabbing / Throwing Interactions
• Snapping Object Interactions
• Moving Interactables
• Multiplayer
• UI Elements
• Audio
• Online Support
• … and others on request

Platforms

We’ve been developing VR for Oculus and AR for Android phones so far but we’ll fearlessly tackle other platforms as well. Our knowledge of good design for mixed reality transcends brands and manufacturers. Let us know what you preferred platform is and we’ll handle the rest!